F - 2025 Commerce Media Summit

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Friday, May 9, 2025online

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SPEAKERS

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Commerce media is redefining the path to ROI. Discover the trends, strategies, and innovations shaping this fast-growing space—straight from the experts.

Friday, May 9, 2025

Agenda

11:30 AM ET | 8:30 AM PT

Keynote

Commerce Media Trends 2025

As commerce media reshapes the advertising landscape, understanding its evolution and potential is crucial for success. EMARKETER Analysts Sarah Marzano and Max Willens will unpack key trends driving the commerce media revolution, including platform innovations, measurement advances, and how commerce media intersects with channels like CTV and social media.

Fireside Chat

Lauren Griewski, head of sales and partnerships, at Chase Media Solutions will join Sarah Marzano to discuss the trends and more.

12:30 PM ET | 9:30 AM PT

Panel Discussion

Sarah Marzano Principal Analyst, EMARKETER

Niccolò Gloazzo Senior Director, Media and Omnichannel, Kettle & Fire

Commerce Media Activations: From Strategy to Success

Our expert guests will explore how leading brands are implementing successful commerce media strategies. Discussion will focus on network selection, integration with existing channels, and optimization techniques for maximum impact.

Elizabeth Neubauer-Donovan Senior Vice President, Global Head of Retail &Commerce Media Networks, Kinesso

Marc Cestaro Senior Vice President, Sales, North America, InfoSum

1:10 PM ET | 10:10 AM PT

Panel Discussion

Measurement and ROI in Commerce Media

The second analyst-led panel of the day examines sophisticated approaches to measuring commerce media success and maximizing return on investment. Experts will discuss attribution approaches, cross-channel measurement strategies, and KPI selection for optimal performance tracking.

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1:50 PM ET | 10:50 AM PT

Fireside Chat

The Rise of Off-Site Retail Media Advertising: A Conversation with Google

Shawn McGahee, head of retail media at Google, joins Sarah Marzano to discuss how off-site advertising is opening new opportunities for retail media.

2:15 PM ET | 11:15 AM PT

Deep-Dive Session

The Role of the Store in Harmonized Retail

As we reach the halfway point of the decade, what lessons can we take from the past five years—including the long-term impact of the pandemic—and how can they shape the future of retail? Ethan Chernofsky, SVP of Marketing at Placer.ai, will explore the latest location analytics to assess retail performance, evolving consumer behavior, and the key trends that will define success in the years to come.

2:45 PM ET | 11:45 AM PT

Deep-Dive Session

3:15 PM - 3:25 PM ET | 12:15 PM - 12:25 PM PT

Closing Thoughts

Final Take from EMARKETER

Our event emcees share their top five takeaways from the day and answer your questions live.

More Speakers Will Be Added to Our Exciting Lineup Soon!

The speakers

Sarah Marzano Principal Analyst EMARKETER

Max Willens Senior Analyst EMARKETER

Lauren Griewski Head of Sales and Partnerships, Chase Media Solutions

Christine Grammier Vice President, Global Measurement Products, LiveRamp

Ethan Chernofsky Senior Vice President Marketing, Placer.ai

Michael Campi Senior Vice President, Marketing, Maev

Niccolò Gloazzo Senior Director, Media and Omnichannel, Kettle & Fire

Elizabeth Neubauer-Donovan SVP, Global Head of Retail & Commerce Media Networks, Kinesso

Sky Canaves Principal Analyst, Retail & Ecommerce, EMARKETER

Marissa Coslov Vice President EMARKETER

Suzy Davidkhanian Vice President, Content EMARKETER

Jeremy Goldman Senior Director, Briefings EMARKETER

Carina Perkins Senior Analyst EMARKETER

Minda Smiley Senior Analyst EMARKETER

Don’t miss out on the key insights and creator economy trends that will help your team thrive this year.

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Don’t miss out on the key insights and commerce media trends that will help your team thrive this year.

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Sarah Marzano Principal Analyst, EMARKETER Max Willens Senior Analyst, EMARKETER Lauren Griewski Head of Sales and Partnerships,Chase Media Solutions

Featured Speakers

Sarah Marzano Principal Analyst, EMARKETER Elizabeth Neubauer-Donovan Senior Vice President, Global Head of Retail & Commerce Media Networks, Kinesso Niccolò Gloazzo Senior Director, Media and Omnichannel, Kettle & Fire Marc Cestaro Senior Vice President, Sales, North America, InfoSum

Featured Speakers

Sky Canaves Principal Analyst, EMARKETER Michael Campi Senior Vice President, Marketing, Maev Mike GlaserVice President of Commerce Media, PepsiCo Christine Grammier Vice President, Global Measurement Products, LiveRamp

Featured Speakers

Sarah Marzano Principal Analyst, EMARKETER Shawn McGahee Head of Retail Media, Google

Featured Speakers

Ethan Chernofsky Senior Vice President, Marketing, Placer.ai Marissa Coslov Vice President, EMARKETER

Featured Speakers

Suzy Davidkhanian Vice President, Content, EMARKETER Jeremy Goldman Senior Director, Briefings, EMARKETER

Featured Speakers

Marc Cestaro Senior Vice President, Sales, North America, InfoSum

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Sky Canaves Principal Analyst, EMARKETER Michael Campi Senior Vice President, Marketing, Maev Christine Grammier Vice President, Global Measurement Products, LiveRamp

Featured Speakers

Arielle Feger Senior Analyst, Media Content, EMARKETER Gabriel Paton Senior Vice President, Sales Engineering, Infillion Jonatan Fasano Business Development Director, Walmart Connect Mexico and Central America

Featured Speakers

Mastering Omnichannel Retail Media: Turning First-Party Data into Measurable Growth

As retail media continues to evolve, brands and retailers must embrace an omnichannel strategy to stay competitive. In this session, Walmart Connect and Infillion will explore how first-party data, in-store and offsite media, and advanced measurement capabilities are shaping the future of retail advertising. Gain actionable strategies and insider insights to help brands build meaningful connections, optimize performance, and drive measurable impact.

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