The Face of
Trust Isn’t Automated. It’s Built.
In an era flooded with data, trust matters more than ever. Anyone can generate a number, but not everyone can stand behind it.
For over 30 years, EMARKETER has been the trusted source for marketing, advertising, and commerce insights because our research doesn’t start with algorithms alone – it starts with people. Experienced analysts, researchers, and forecasters who follow a rigorous methodology, vet data, apply context, and take accountability for every insight published.
So take a look at the teams behind EMARKETER’s forecasts, benchmarks, and reports. And see how we turn complexity into clarity.
Every forecast, chart, and report at EMARKETER reflects countless decisions made by experienced professionals. What data to trust, how to navigate conflicting sources, and how to interpret signals that don’t come with obvious answers.
Real Experts. Real Insights.
Matteo Ceurvels
Principal Analyst
Oscar Orozco
Senior Director of Forecasting
Minda Smiley
Senior Analyst
Anyone can publish numbers. What sets EMARKETER apart is our methodology and the credibility that comes with that. Our analysts bring deep expertise, and when combined with our disciplined methodology, we help clients move forward with confidence, even when the signals aren't obvious.
— Jonathan Tam, Chief Marketing Officer, EMARKETER
Markets move fast, and the data doesn’t always agree. That’s why EMARKETER relies on a rigorously vetted, transparent research process.
From Signal to Insight
Researcher
proprietary metrics
data sources
variation in forecasts vs. actual
Our team implements our industry-renowned AFOA process, ensuring that you are building reliable strategies that can hold up in boardrooms, client pitches, and strategic planning sessions.
AI generates answers•
EMARKETER delivers confidence•
GenAI is powerful, but it doesn’t guarantee accuracy, provide transparency, or take accountability. At EMARKETER, AI enhances speed and discovery, but human expertise governs interpretation, validation, and accountability.
Not All Answers Are Created Equal
The difference between information and insight.
Product/ employee
When the stakes are high—new business pitches, budget decisions, strategy shifts—our clients rely on EMARKETER to provide data they can confidently put in front of executives, clients, and stakeholders.
See how EMARKETER turns data into decisions you can trust.
Learn More
Learn More
Speak with an Expert
Speak with an Expert
Speak with an Expert
Speak with an Expert
Explore Our Methodology
Explore Our Methodology
Copyright © 2026, EMARKETER Inc. All rights reserved.
Define
01
Collect
02
Normalize
03
Analyze & Build
04
Review
05
Contextualize
06
Re-evaluate & Update
07
— Marie Tsang,
EMARKETER is my secret weapon. It’s one of the best sources for getting a foundational understanding of what is happening in media, where advertisers are spending dollars, where consumers are spending their time, and what’s projected to grow.
— Lisa Lawrence,
EMARKETER is one of the four tabs I fire up on my browser every morning. It keeps me informed on what’s going on in the business world, and I share those insights with our account executives, so they’re on top of what’s happening now.
— Hannah Montovani,
Just having a screenshot of an EMARKETER chart builds the trust I need to foster productive conversations — internally with leadership and externally with clients. It’s third-party validation that carries weight in every discussion.
Senior Manager of Product Marketing, Bazaarvoice
VICE PRESIDENT OF SALES OPERATIONS, DMG
Global Media Partnerships lead, PepsiCo
Speak with an Expert
Speak with an Expert
Explore Our Methodology
Explore Our Methodology
GenAI is powerful, but it doesn’t guarantee accuracy, provide transparency, or take accountability. At EMARKETER, AI enhances speed and discovery, but human expertise governs interpretation, validation, and accountability.
EMARKETER delivers confidence.
AI generates answers.
Not All Answers Are Created Equal
Real Experts. Real Insights.